The Creepy Guy Billboard
An OOH Today repost from the past
The backlit billboard Adams Outdoor Advertising displayed promoted themselves.
No words, no logo, no numbers. Nothing but a ‘creepy guy’.
Former Adams’ GM for the Livingston County location, Jodi Lanning, said, “We are bombarded with so many messages throughout the day that we really wanted to do something that was eye-catching to really just make a statement out in the marketplace that you don’t need a hundred #billboards to get people talking or to go viral,” she said. “It’s all about the creative.”
“Since we put it up, our phone has been ringing on the activity behind it,” Lanning said.
Nice work Jodi Lanning and Adams’ creative team! Creepy guy accomplishes the ‘goal’
you don’t need a hundred billboards to get people talking