OOH News You Oughta Know Today

By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Apr 25, 2024

OOH News You Oughta Know Today

A roundup of the latest industry headlines that should be on your radar.

Billboard Company Dumps Racist Images in Michigan

Billboard4Me.com has removed three billboards in Michigan and is apologizing after being accused of displaying images of Hitler and a racist message on roadside displays. The billboard company said the group called White Lives Matter Michigan used “silhouetted images, acronyms, and other deceptive tactics to get past our initial screening process.”

Read the full story on The Detroit News.

Court Rules OUTFRONT Must Pay Taxes on MBTA Billboards

The Massachusetts Supreme Judicial Court ruled that OUTFRONT Media, which sells space on billboards on MBTA property in Boston, has to pay city property taxes on the structures.

OUTFRONT argued that it was exempt from city property taxes because the MBTA land on which the billboards sit is exempt from the taxes and that it was providing a service to the MBTA – in addition to paying the T rent, it had to set aside a percentage of the ad time for MBTA messages. But the state’s highest court concluded that OUTFRONT was “using” MBTA property to make a profit beyond what it was earning from providing a service to the T.

Read the full story on Universal HUB.

Saks Launches Media Network

Saks joins a rapidly growing vertical in digital advertising by launching one of the first retail media networks in luxury retail: Saks Media Network. The network leverages Saks’ iconic brand, rich first-party customer data, and robust traffic of over 435 million annual site visits.

Read the full story on Business Wire.

Lamar Taps Vistar to Power US DOOH Billboards

Lamar Advertising Company has selected Vistar’s content management software (CMS), Cortex, to power its network of nearly 5,000 digital out-of-home billboards across the U.S. The agreement follows a partnership forged in 2023 in which Lamar chose Vistar to run its Denver Transit DOOH network.

Read the full story on Globe Newswire.