Geopath’s new Insights Suite beta version is now available to all members. It is an opportunity to familiarize yourself with the new software and view what lies ahead. As part of the introduction, Geopath is providing a series of webinars which includes training. In case you missed the announcement from Geopath, it is published below in its entirety. There are two session dates remaining, one on May 30th and the last May 31. See dates, times and contact information below.
As a special note from OOH Today, if you are still on the fence about joining Geopath, now is the time to become a member. This new software incorporates state-of-the-art audience location data, insights and market research. It applies demographic information, consumer behavior and purchase data to population movement models across the entire country to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns across all of the inventory owned by Geopath’s 250 member companies.
We would be happy to share our thoughts if you have questions about its value to your plant or market. Or contact Geopath directly at geekOUT@geopath.org.
Here is the Geopath announcement below.
OOHOH: Introduction to the Geopath Insights Suite
Please join us for an introduction to the new Geopath Insights Suite – Beta!
As you have hopefully heard by now, Kym Frank, President of Geopath, announced at the GO2018 Geopath/OAAA Out of Home Conference and Expo that the beta version of the new Geopath Insights Suite is now available our members.
To support our members as they explore the capabilities of the Insights Suite, we will be hosting a series of introductory webinars over the next two weeks. Each of the remaining three sessions will provide a walk-through of the Insights Suite to help members understand the basic layout of the software, how to utilize its current features, and provide an overview of what is coming.
This is part of an ongoing series of webinars that will grow and evolve alongside the growth of the Geopath Insights Suite. We will continue to conduct these training webinars periodically as new features and functionality are added to the Insights Suite over the coming months.
Please sign up for whichever session works best for your schedule:
Thursday, May 24 | 2 PM – 3 PM EDT
Wednesday, May 30 | 2 PM – 3 PM EDT
Thursday, May 31 | 11 AM – 12 PM EDT