Kym Frank

The only way you can “opt-out” of OOH ads is to not leave home

the appetite for more detailed, insightful analytics and planning tools for OOH

Geopath CEO Kym Frank, changes taking place and highlighted key trends impacting

Ads that get a lots of traffic

If it's Important to advertisers, it's vital to the OOH industry

Getting your fair share of OOH QSR dollars?

inject a different currency outside of Geopath is a speculative gamble at best.

Tech sector is using all Outdoor media, not just digital OOH but printed, static inventory as well

OOH business gaining a competitive edge over other media in attracting ad dollars

"it's a healthy thing now and then to hang a question mark on the things you have long taken for granted."