Is your DOOH network ready for its big-screen debut?

By OOH TODAY Last updated Sep 2, 2026

Turn Your Iconic Screens into Documentary Stars for the 3rd Global “Essays for Peace”

For the third consecutive year, OOH companies across the globe are invited to join Essays for Peace—a powerful artistic and media movement that temporarily turns digital out-of-home (DOOH) screens into universal beacons of unity on the UN International Day of Peace.

Essays for Peace returns on September 21, and it’s asking the OOH industry for the same simple, powerful gesture it has for three editions now: replace whatever is on your screens — for five minutes, one minute, or the length of a single loop — with the image of a lit candle. No logos, no words, no branding. Just candlelight, everywhere, at the same time.

If you’ve followed previous editions, you know how a simple, silent flickering candle displayed on over 120,000 screens in 250+ cities transformed urban landscapes from London to Auckland into spaces of shared reflection.

Why 2026 is a Game-Changer:

Unlike the past two years, when September 21 fell on a Saturday and Sunday, this year’s International Day of Peace lands on a Monday! With full operational teams on deck, capturing and sharing high-quality photos and videos of your screens glowing with the candle flame will be smoother and easier than ever.

How to Participate in 3 Easy Steps:

1. Download the Assets: Get access to the candle artwork available in over 300 screen formats and ratios directly via Linktree (Essays for Peace) (or scan the QR code below).

2. Light Up Your Network: Broadcast the silent candle video across your DOOH screens on Monday, September 21st (You may send us in advance the geolocations of your participating screens and schedules)

3. Send Us Your Media: Capture your screens in action—especially your most iconic, high-profile, or unique locations!

Exclusive Announcement: The Big Screen Needs Your Screens!

An upcoming documentary series chronicling this unprecedented global movement is currently in production. You can watch the exclusive official trailer on Austral Films or stream it directly on Vimeo.

Here’s where you come in: A curated selection of the most striking photos and video footage sent in by DOOH Companies will feature prominently in the feature-length documentary film. Out-of-Home advertising is the main protagonist of this story, and your network is invited to take center stage.

Submission Window:

Please send the geolocations of your participating screens and schedules to essaysforpeace@gmail.com between September 14 and September 18, 2026.

Please send your high-resolution photos and video clips to essaysforpeace@gmail.com between September 22 and September 30, 2026.

Together, let’s show the world the true collective power of the OOH medium.