Mesmerize Acquires Pharmacy Health Network
Mesmerize Acquires Pharmacy Health Network
Mesmerize, an out-of-home marketing company specializing in point-of-care patient education, has acquired Pharmacy Health Network, an out-of-home digital network dedicated to retail pharmacies. Mesmerize will also be expanding the digital network to doctors’ offices and community based organizations under the name Mesmerize Health Network. Pharmacy Health Network will continue to serve retail pharmacies under that name. Craig Mait is President of Mesmerize.
Mesmerize Acquires Pharmacy Health Network, establishes Digital Network in Doctors’ Offices and Community Based Organizations
Mesmerize, a prominent out-of-home media company specializing in providing patient education at the point-of-care, announced today its acquisition of Pharmacy Health Network (PHN), the only out-of-home digital network dedicated to retail pharmacies.
Mesmerize, a Portfolio Company of the Beekman Group, will accelerate growth beyond the 1,100 PHN locations currently deployed across the country by scaling the network to include national pharmacy chains in the coming months, while also immediately launching digital platforms in other point-of-care venues, as Mesmerize Health Network.
The initial Mesmerize Health Network rollout will be focused on waiting room TV screens in specialty doctors’ offices and community-based organizations, treating and caring for people living with infectious diseases including HIV/AIDS.
“Mesmerize will capitalize on and expand upon the best in class practices, products and technology used by Pharmacy Health Network as we grow our digital footprint in pharmacies and launch Mesmerize Health Network in our other point of care venues,” said Gregory Leibert, CEO of Mesmerize. “This acquisition gives us a decade of experience with digital signage at point of care and compliments the strengths of Mesmerize as we enter this next chapter.”
Mesmerize partnered with Respario, a digital signage operator and the seller of Pharmacy Health Network last year to deliver patient engagement and education by coupling PHN’s leading technology with Mesmerize’s reputation for quality media products and its key relationships with advertisers and agencies.
This acquisition solidifies Mesmerize’s commitment to patient education and tech-forward thinking, as the acquisition includes custom healthcare content as well as new media players, installed in all PHN locations over the last year.
Respario will be retained by Mesmerize to continue operating the digital signage on the pharmacy network and to deploy and manage digital solutions across the Mesmerize Health Network.
“Since 2009, Pharmacy Health Network has been a trusted voice in pharmacies, a value-added media solution for independent and chain pharmacies, and an effective platform for healthcare advertisers,” said Ian Stone, President and Chief Experience Officer of Respario. “The combination of PHN and Mesmerize will deliver digital solutions across the POC spectrum and provide a robust set of solutions for engagement throughout a patient’s healthcare journey.”
Point-of-care advertising stimulates patients to discuss brands directly with their physicians and pharmacists and inspires patients to take action. Adults that saw healthcare ads in a doctor’s office or pharmacy are 84% more likely than the average U.S. adult to discuss the ad with their doctor, and 80% of adults took action after seeing an ad at the point-of-care.
Mesmerize is a specialty out-of-home advertising company focused in three primary areas: transit, point-of-care, and point-of-sale. Mesmerize, under the BriteVision name, also produces custom coffee sleeves for cafés, convenience stores and other distribution partners, in addition to the sleeves produced for advertisers. Mesmerize is headquartered in New York, NY and Oakland, CA. Visit www.mesmerize.com.
About The Beekman Group
The Beekman Group is a leading private equity firm, based in New York, dedicated to bringing financial and operations resources to lower middle-market companies. Visit www.beekmangroup.com.
Respario designs, develops, deploys, and manages turn key digital signage solutions for clients. Solutions include network infrastructure, technology support, content creation and production, and on-going maintenance to allow customers to create strategic messaging in their locations. Visit www.respario.com.
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