Three Rules When Using Location Data for OOH Campaign Planning
Three rules when using location data for campaign planning
Nick Halas, Head of Strategy, Posterscope Worldwide
the truth is that many providers have questionable data but glorious front-end visualizations that obscure the inadequacies of their data.
There is data that’s good for some things and bad for others, and the trick is knowing which. Seldom is one data set good for everything.
we are seeing campaign performance uplifts of 25-30%.
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