OOH in Cohoot —Independent Agency List, Carvana, Noosa, Whole Foods …

OOH in Cohoot  

Cohoot is the anonymous feed for media salespeople. Hundreds of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.

We’ve surfaced some of Cohoot’s best OOH seller insights from this past week here…

 

 

Sellers are serving up alcohol brands and their agencies.

Heineken is with Horizon. Corona and Modelo are with Delta Media. Beam Suntory is with Starcom. That’s just a taste of the OOH agency-brand relationships brewing in Cohoot this week.    Full Thread Here>>>>

 

 

 

OOH-loving independent agencies.

The Cohoot crowd is coming together to create a list of independent agencies who love OOH. Headlining the list so far is Empower Cincinnati and Delta Media. Who are we missing?   Full Thread Here>>>>

Boston Billboard Breakdown.

OK, so it’s more than just billboards but we couldn’t lose the alliteration. Clear Channel, JC Decaux and Outfront may seem to dominate the Boston OOH scene, but our sellers have come up with at least 10 other media owners with unique inventory in the area, including Strong Outdoor’s taxi tops and Captivate’s digital screens in elevators/lobbies downtown. Full Thread Here>>>>

Lead sharing is caring and Cohoot cares.

POC at Mindshare for American Family Insurance.  Full Thread Here>>>>
Glossier is focused on OOH and Social. OOH with PJX  Full Thread Here>>>>
Adquick handles Carvana – confirmed by RFPs. Full Thread Here>>>>
List of the most active OOH buying studios. Full Thread Here>>>>
Turo does their buying on Adquick. Full Thread Here>>>>
Triple confirmation that Whole Foods has left Kinetic and moved to Camelot, TX.
Full Thread Here>>>>
Sellers confirm that Noosa OOH buying is handled by Project X. Full Thread Here>>>>
H&M is with Rapport NY. Full Thread Here>>>>

What vendors want from their printer.

There is more than just price and turn-around time to consider when choosing a printer. Turns out that in addition to accuracy, sellers are looking for someone to have their back and will actually pay more if they get it.   Full Thread Here>>>>

Even Netflix shares its account.

The OOH business for Netflix is shared by Palisades and Mediahub, which means you need to go to OMG or Rapport (respectively) for the OOH buying.
Full Thread Here>>>>

Why Case Studies don’t work.

Case Studies that depend on client feedback as the ‘lynch pin’ aren’t working. Good case studies back up the anecdotes with attribution and analytics, but according to one seller, independents may not even have enough traffic to get that data.
Full Thread Here>>>>

Unanswered questions that need some love. Can you help?

Looking for AOR and POC at Chevrolet.  Full Thread Here>>>>
Fanduel. Does anyone have a contact for the eSports client?  Full Thread Here>>>>
Client direct contact for Invisalign. Full Thread Here>>>>
Any POCs for Blue Cross Blue Shield, Texas? Full Thread Here>>>>

Want an invite to Cohoot?

​Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.

Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code.