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Allison Outdoor Taketh the ‘Idiots Billboard’

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Gun Store Billboard Down —Creative Pulled

You read about the North Carolina Gun Store whose billboard message included photos of 4 United States Congresswomen and the copy “The 4 Horsemen are Idiots” in OOH Today here ⇒ Billboard Poster Calling Congresswomen Idiots.  The post was one of OOH Today’s better read posts in the last few days with over 2300 views and 13 comments. Thanks to all for sharing your thoughts. (see LinkedIn post below)

The poster, which was reported displayed July 31, is being replaced according to Allison Outdoor salesman, Danny Coleman. On Allison Outdoor’s Facebook page, the social media post which has been removed, the OOH company writes, “Creative never came on managements desk for approval. We understand this is a delicate subject and we greatly apologize for it ever going up.”  Within 24 hours, Allison reported the message was to be removed.


Besides the general population, not surprisingly, the story stirred discussion among the OOH Community with professionals commenting on both sides of the question of ‘appropriate messaging’.

Click the link to read OOH professionals comments pro and con ⇒  ‘Right or Abuse’

1st Amendment. 2nd Amendment. Common Sense. What’s the answer?





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