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Beer, Weather and Billboards Mix

Lamar's Weather Trigger

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art by Leanne Gayle.

Lamar Advertising has its own great weather trigger for a new local brewery in O’Fallon, Missouri.  When it’s raining, the general branding message switches to this “It’s raining, we’re pouring” creative.

The message also reacts to time of day and local weather conditions, to provide the most relevant creative in the moment.




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