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The Street Sign as Outdoor Advertising

Mastercard's 'Acceptance Street' Matters

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The Longest Street NameGay, Lesbian, Bisexual, Transsexual, Queer, Intersex, Asexual, Non-Binary, Pansexual, Two Spirit, + Street in NYC or Acceptance Street as the short version.

Mastercard and McCann XBC, teamed in a campaign for #AcceptanceMatters continuing Mastercard’s support of World Pride, with customization to a street sign in NYC at the intersection of Gay Street and Christopher Street, calling it ‘Acceptance Street.’

It is a symbol of support for the growing LGBTQIA+ community, 50 years after Stonewall.

The official street signs, approved by the city’s Human Rights Commission, now names the streets’ intersection as Christopher and Gay, Lesbian, Bisexual, Transsexual, Queer, Intersex, Asexual, Non-Binary, Pansexual, Two Spirit, + Street

 

 

 

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