—Intersection Media guarantees 70 percent share of ad revs, with a minimum annual guarantee totaling $60 million Over Life of Agreement
Manage Ads on All MARTA Vehicles & in Rail Stations
Intersection Media to Manage Ads on All MARTA Vehicles & in Rail Stations
ATLANTA – The Metropolitan Atlanta Rapid Transit Authority (MARTA) Board of Directors approved a resolution awarding the contract for all advertising space at rail stations, and on railcars, buses, streetcar, and paratransit vehicles to Intersection Media.
The revenue-generating contract is for ten years with two one-year options and includes the installation of 200 new digital displays, ad space at 60 electric vehicle charging stations at nine locations throughout the service area, and digital advertising screens on the new railcars, the first of which will arrive in Atlanta in 2023.
“MARTA has prime advertising space, much of which is mobile and seen by tens of thousands of people every day. Intersection impressed us with their creativity in using these spaces and their revenue generating abilities,” said MARTA Sr. Director of Marketing & Sales Jennifer Jinadu-Wright.
Fifty-five advertising firms showed interest during the solicitation process, with 15 of them attending a pre-bid conference this summer. Intersection Media and one other proponent submitted proposals and were evaluated on industry experience, advertising program creativity, features and services, local and national sales capacity, and cost. The firms were also scored on their diversity and inclusion initiatives and mobile advertising integration capabilities.
The firms were also scored on their diversity and inclusion initiatives and mobile advertising integration capabilities.
“We look forward to partnering with MARTA to drive revenue for the agency and make investments in technology to improve the rider experience and enhance the MARTA brand,” said Scott Goldsmith, President and COO of Intersection.
Intersection Media guarantees MARTA a 70 percent share of ad revenues placed on our properties, with a minimum annual guarantee totaling $60 million over the life of the contract. The contract includes a clause for residual COVID-19 issues or other significant events that could affect service levels or ridership.
The bus shelter advertising contract is separate and expires next December.
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