Firefly Expands Reach In Vegas Market Through Asset Purchase of Taxi Ads Las Vegas
The deal signifies continued growth for Firefly, which solidifies its position as the leader in taxi advertising in that market.
Las Vegas, NV — Firefly, an industry leader in mobility advertising, announced today the closing of an asset purchase of Taxi Ads Las Vegas. In connection with the purchase, Firefly signed agreements with four additional taxi and bus fleets in Las Vegas.
This move solidifies Firefly’s position as the leader in taxi advertising in the Las Vegas market and answers the call for increased demand and market penetration from advertisers.
“The Las Vegas market is an exciting one for our company, and we’re excited to add Taxi Ads Las Vegas inventory to our ever-growing presence,” said Kaan Gunay, co-founder and CEO of Firefly. “Mobility advertising is on an upward trajectory, and we anticipate continued growth and success in 2022 in multiple markets across the U.S.”
With a never ending roster of experiences, shows, and performances slated for 2022 and beyond, Las Vegas saw a significant period of recovery earlier this year. As rideshare prices have increased, the Las Vegas taxi industry has experienced a boom in users and activity in 2021.
ABOUT FIREFLY
Fueled by the most advanced tracking, measurement, and optimization capabilities available in the out-of-home industry, Firefly is an innovative data-first ad network delivering the most relevant messages at the most relevant moments using car top and in-car solutions. Our proprietary screens deliver dynamic content based on location-based, GPS-enabled triggers. To learn more: visit fireflyon.com.
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