Intersection Wins Exclusive 10-year Advertising Contract with the Metropolitan Atlanta Rapid Transit Authority
800 buses and paratransit vehicles, nearly 40 bus and rail stations, charging stations and deploy 200 new digital advertising screens
Atlanta, GA – December 13, 2021 – Intersection, an experience-driven out-of-home media and technology company, today announced it has been awarded an exclusive 10-year contract to sell bus, rail and station advertising with the Metropolitan Atlanta Rapid Transit Authority (MARTA). Through the agreement, Intersection will bring its suite of static and digital media products to more than 800 buses and paratransit vehicles, nearly 40 bus and rail stations, and a number of EV charging stations to one of the country’s fastest growing cities. The contract will commence on January 1, 2022 and includes two 1-year options.
“MARTA has prime advertising space, much of which is mobile and seen by tens of thousands of people every day. Intersection impressed us with their creativity in using these spaces and their revenue generating abilities,” said MARTA Sr. Director of Marketing & Sales Jennifer Jinadu-Wright.
Intersection impressed us with their creativity in using these spaces and their revenue generating abilities,”
As part of the deal, Intersection will also deploy 200 new digital advertising screens across the MARTA system, creating a new digital network capable of driving additional revenue for the transit agency. Through Intersection’s communications platform, IxNConnect, these screens will provide riders with access to real-time information such as transit times, alerts, nearby points of interest, and more, while MARTA will be able to manage and maintain its digital assets systemwide.
“Home to some of the country’s top sports teams, world-renowned dining, and a job market that’s attracting young professionals and Fortune 500 companies alike, Atlanta has quickly become a bustling market ideal for advertisers to reach a large, diverse audience.” said Scott Goldsmith, President and COO at Intersection. “We look forward to working closely with the MARTA team to bring new advertising opportunities to the city of Atlanta.”
“We look forward to working closely with the MARTA team to bring new advertising opportunities to the city of Atlanta.”
MARTA will become the latest transit system to leverage Intersection’s media assets to engage consumers and drive revenue that can be reinvested back into their operations. This marks the 7th new market for Intersection in the last 18 months. With the addition of Atlanta to Intersection’s portfolio, advertisers can reach millions of consumers in each of the top 10 DMAs in the country.
Intersection’s media network also extends across the top U.S. media markets – New York, Los Angeles, Chicago, Philadelphia, Boston, San Francisco, Dallas and Seattle – in addition to other major regions such as Austin, Charlotte, New Jersey, Houston, Minneapolis, Pittsburgh, Portland and more. In all, Intersection’s network reaches over 50 million people through more than 400,000 digital and static assets nationwide.
Intersection is an experience-driven Out of Home media and technology company that delivers programming, consumer amenities, and advertising to cities. From free internet access to wayfinding to real-time information, our products make city life easier and more sustainable. We further enrich cities with experiential programming that inspires and engages people throughout their day. With valuable, diverse audiences in America’s top cities, we provide innovative, data-driven solutions for brands to reach urbanites at scale. For more information, visit www.intersection.com.
Established in 1971, MARTA is among the largest transit agencies in the U.S., providing 95 percent of the public transit trips in the metro Atlanta region with 110 fixed bus routes, 38 heavy rail stations, 2.7 miles of light rail, and on-demand paratransit services. MARTA is primarily funded by a 1 percent sales tax in Fulton, DeKalb, and Clayton counties and a 1 1/2 percent sales tax in the City of Atlanta. MARTA’s FY 2022 operating and capital budgets total $1.3 billion.