Wendy’s Has Hidden Connection In Indianapolis
This summer, Flynn Group and their 32 Indianapolis Wendy’s in partnership with VML have discovered an inherent connection that “Indy” was literally in the Wendy’s logo and want consumers to see it for themselves. Wendy’s has a love for Indianapolis and is celebrating that special bond and valued guests this summer through a dedicated campaign.
Indianapolis doesn’t ask for attention. It earns it. This is a city with its own symbols. Its own standards. Its own way of doing things. And that’s exactly why Wendy’s belongs in this city. Because they come from the same stock. Midwestern roots. Hard work over hot air.
Rasheeda Clark, President, Flynn Wendy’s- “Our goal with this campaign was to celebrate our connection to the Indianapolis community and express the Wendy’s brand in a way that felt truly local. Since Flynn acquired these stores, that commitment has remained central to how we show up in the market. VML was an invaluable partner in helping us bring that message to life through a creative execution that is both distinctive and deeply rooted in the city.”
Mike Ackerman, Executive Creative Director, VML: “There’s nothing like looking for the answer only to find it staring right back at you. A simple, elegant solution hiding in plain sight. One that instantly communicates that Indy is, has been, and always will be a big part of Wendy’s. Everyone loves to see themselves in the brands they admire. This is a beautiful way for Indianapolis to do exactly that.“
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