As 150,000+ Comic-Con attendees descend on San Diego this week, downtown has officially transformed into one of the world’s largest entertainment marketing showcases.
KAP Media Group, which has helped brands activate at Comic-Con since 2011, is behind 24 large-format and experiential OOH campaigns across downtown this year for clients including AMC, Prime Video, Paramount+, PlayStation, Funko and ABC.
Below is a roundup of the top campaigns currently live:
AMC | AMC +
Hilton Gaslamp (Convention-Facing Wall) – Yaga
Hilton Gaslamp (Elevators) – The Vampire Lestat
Hilton Gaslamp (Tower) – The Walking Dead: Dead City
Hilton Gaslamp (Lou & Mickey’s) – The Walking Dead: Dead City
Hilton Gaslamp (Interior-Facing Wall) – The Devil in Silver
Hilton Gaslamp (Catwalk) promoting – The Walking Dead: The Ones Who Live, Mayfair Witches, Daryl Dixon, Tales from the Crypt
Hilton Gaslamp (Doors) – BBC Dr. Who
The Pendry (Wall) – The Vampire Lestat
The Pendry (Windows) – The Vampire Lestat
Prime Video
Hilton Gaslamp (K Street Walls) Spaceballs: The New One
Hilton Gaslamp (5th Ave Wall) The Lord of the Rings: The Rings of Power
Paramount+
LUMI (Lodge Wall) Paramount + The Lodge
Marriott Marquis (South Wall) Star Trek: Strange New Worlds
Park 12 – The Avatar Aang: The Last Airbender
PlayStation
Omni (Wall 1) – Sony PlayStation’s new game, Marvel’s Wolverine on PS5
Omni (Green 1 + 2 Activation) Marvel’s Wolverine on PS5 (Sony PlayStation)
Funko Pop
Omni (Wall 2) – Toy Story Funko Pop Products
Omni (Wall2+) – Star Wars Funko Pop Products
Omni (Tower) – Marvel Funko Pop Products
ABC
Petco Park (Wall A) – The Rookie
Petco Park (Wall B) – Abbott Elementary
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