Lamar Adds New Transit Opportunities in Denver
Opening of Denver’s G-Line Commuter Rail Means New Transit Advertising Opportunities for Lamar Advertising Clients
“We are excited for the opening of the G-Line and the new exclusive advertising opportunities available for our customers. Our campaigns will include exterior and interior dominations and wraps on all of these new rail cars,” said Cliff Moak, Sales Manager, Lamar Advertising of Colorado. “Lamar has a long history of helping companies connect with their target audiences through innovative and impactful outdoor and transit advertising. The new G-line allows us to extend our offerings in and throughout the expanding Denver market.”
The G-Line will bring faster and more frequent service to Denver, Arvada and Wheat Ridge. The 11-mile commuter rail line will offer more connections to more destinations, transporting passengers from Wheat Ridge to Union Station in 26 minutes, where passengers can then connect to the C, E and W light rail lines, to the University of Colorado A-Line to Denver International Airport, the B-Line to Westminster, to local and regional buses, or to the free MallRide and free MetroRide shuttles.
“The opening of the G-line commuter rail means more options for commuters and, through our partnership with Lamar, new opportunities for advertisers,” said Adrian Mabry, Regional Transportation District Manager, Projects & Contracts. “Lamar has a proven track record in managing transit advertising inventory in a way that is aesthetically enhancing while also beneficial to both passengers and advertisers.”
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with more than 348,000 displays across the United States and Canada. Lamar offers advertisers a variety of billboard, interstate logo, transit and airport advertising formats, helping both local businesses and national brands reach broad audiences every day. In addition to its more traditional out of home inventory, Lamar is proud to offer its customers the largest network of digital billboards in the United States with over 3,200 displays.