Broadsign All In —Buying Ad Exchange
broadsign acquires leading canadian digital out-of-home programmatic exchange campsite to improve buyer access to dooh inventory
Broadsign Acquires Canadian Digital
Out-of-Home Programmatic Exchange —Campsite —to Improve Buyer Access to DOOH Inventory
Broadsign is all in on programmatic and automation for OOH and Digital OOH. Sale prices have not been mentioned but purchasing two of their leading competitors is a major commitment.
It is very obvious Broadsign is all-in as an OOH marketing platform for the Industry.
Today Canada, tomorrow? Read the official announcement below.
Further Streamline Automated Buying and Selling DOOH Inventory
Broadsign, the leading out-of-home marketing platform, today announced that it has acquired Campsite, the innovative Canadian digital out-of-home (DOOH) ad exchange that automates the buying and selling of DOOH inventory. This news follows the recent announcement that Broadsign has acquired the industry’s premier out-of-home enterprise business solution, Ayuda Media Systems. Both transactions have closed.
Campsite, founded in 2016 by Newad but run as an independent company, has partnerships with many of Canada’s major digital out-of-home companies and agencies, among them Pattison Outdoor, Captivate, IDS Canada and Astral.
“Campsite’s easy to use web-based application has made it an early favorite among Canadian media buyers. The combination of our exchange with Broadsign’s extensive network of publishers will be a huge win for media buyers and agencies, who are eager to get started with programmatic DOOH,” said Edith Gagné, vice-president of development at Campsite
Read more details here⇒And Even Brighter We Shine Broadsign Buys Campsite