Does It Sell Stuff?
Will this move product off the shelf?"
But Does It Sell Stuff?
Allow us to share a revealing reminder from MediaVillage on a perspective in advertising which must never be forgotten. It makes zero mention of OOH, never the less, we felt it an important reminder to Agencies when planning or placing an Out of Home campaign or selling one as an OOH Owner, always keep in mind, the objective is to sell the product or service.
The post written by Walter Sterling
Walter Sabo is a Westwood One network talk show host aka Walter M Sterling. His show, Sterling on Sunday, is aired live Sunday nights at 10 PM-1AM Eastern. Walter Sabo is the Chairman of Sabo Media
Read the brief comments by Walter Sterling⇒ ‘But Does It Sell Stuff? ‘