Adomni launches largest-ever programmatic billboard campaign with Kylie Skin
LAS VEGAS – On Wednesday, May 22, Adomni launched a record-breaking national digital out-of-home (OOH) campaign with Kylie Jenner to coincide with the release of her new skincare line, Kylie Skin.
This is believed to be the largest single national programmatic digital billboard campaign ever, according to Adomni, reaching audiences in over 1,100 U.S. cities, including prominent areas such as Times Square and Las Vegas Boulevard. The programmatic out-of-home Kylie Skin campaign targeted 4,300+ U.S. roadside digital billboards and 1,500+ digital video screens in 200+ shopping malls. Using’s Adomni’s open online buying platform for OOH screens, the ads ran Wednesday morning shortly before the product launched on www.kylieskin.com.
“It’s always exciting to find new ways to connect with people and I loved the idea of being able to have my Kylie Skin campaign show up on billboards simultaneously across the whole country, to tie in with everything I was doing on social media to promote my skincare launch,” said Kylie Jenner.
Adomni’s programmatic integration with media owners such as Lamar Advertising, Clear Channel Outdoor, Lightbox OOH Video Network and Superior Digital Billboards, make it possible to deliver campaigns at scale.
“The opportunity to show the Kylie Skin team the scale of out-of-home’s reach and the ease-of-use of launching a campaign on the Adomni buying platform was extremely exciting for us,” said Jonathan Gudai, CEO of Adomni. “Kylie’s online and social following is truly remarkable. Our ability to reach large format, high profile digital screens in the real world showcased how perfectly the digital and physical channels work together.” For this campaign, Kylie Skin had multiple pieces of creative artwork that were switched out throughout the day.
Adomni is a self-service online platform that makes digital out-of-home advertising easy, fast and affordable for everyone.
Lightbox–formerly Adspace–is a leading digital out-of-home video network in the U.S., reaching 80+ million consumers monthly across premier shopping and lifestyle destinations.
About Clear Channel Outdoor Holdings
Clear Channel Outdoor Holdings, Inc. is one of the world’s largest outdoor advertising companies with a diverse portfolio of 450,000 print and digital displays in 31 countries across Asia, Europe, Latin America and North America.
About Lamar Advertising Company
Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world, with more than 348,000 displays across the United States and Canada.