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Kind of Blue

Cristiano Ronaldo —OOH…Here’s One Thing

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Outfront Media

OOH…Here’s One Thing

 

Kind of Blue

by Jim Johnsen,
Managing Director, Johnsen, Fretty & Company

 

There was a moment in my life when I lived for jazz.  It started with Spyro Gyra and Dave Koz and quickly slid back in time to Dave Brubeck, Herbie Hancock, Thelonious Monk, John Coltrane, Charlie Parker, Glenn Miller, Count Basie, Benny Goodman, Louis Armstrong and Ella Fitzgerald.  it was a never ending adventure.  To me, Miles Davis’ Kind of Blue is one of the best jazz recordings of all time.  

 

There has never been a moment in my life when I have enjoyed daylight savings.  When that first dreary sunset rolls around at 5 pm, Miles Davis speaks to me.  It’s not kind of blue, it’s all blue.  Check out the song “So What”:

https://youtu.be/zqNTltOGh5c

So Johnsen, what’s the point?  The point is, I am too blue at the moment to pen up anything good.
I will leave you with a stat that will blow your mind, as it did mine the first time I heard it.  Cristiano Ronaldo has over 240 million followers on Instagram (yes that’s not a typo, that’s MILLION) and is paid almost $1MM for each of his “paid for” posts.  His follower count is about 3.5x as large as LeBron James’ and 100x the number of Yankee’s followers, to put it in perspective.  Got me thinking.  Why doesn’t Lamar, Outfront, Clear Channel, JC Decaux or some of the other BIG GUYS recruit serious talent to drive their brand?  After it all, it seems to work for the likes of Red Bull, McDonald’s, Mercedes Benz, Castrol Oil, Samsung and George Foreman Grill to name a few.

I am sure you will counter with, “but Johnsen, we are  ‘b to b’ so we don’t need to drive engagement the way our ‘b to c’ customers need to.  To that I say, bourgeois (as in BS). 

Imagine how Tim McGraw might be able to take the Lamar brand to the next level.  He would certainly be able to drive their Instagram followers up above their 5,300 followers.  Just saying …maybe its time we take this industry into the next century.  

Speaking of an influencer, Isaac Hayes was hip hop before Run-DMC was putting on diapers.  I asked my daughter the other day, if she had ever heard of Isaac.  She said who?  Immediately, I had to go to YouTube for the opening of the movie, “Shaft”.  As I watched it with her, I realized that it showed a precious time capsule of outdoor in Times Square in the 70s.  Lest you think we haven’t progressed as an industry, check this clip out!  Shaft (1971) – Opening Credit

And finally, I am happy to report, we are now settled in our bu-jay (my kid’s term) new office at
1 Landmark Square in Stamford, CT.  If you’re in the area, please stop by.  Would love to pull you an aero press and chat.  

PS – As I did the research for the jazz section, I realized that technically, Sade was also “jazz”.
Man did she have it going on.    

Jim Johnsen

 

jfco.com
Securities transacted through StillPoint Capital Member firm FINRA/SiPC

 

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