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Artsy and OUTFRONT Salute National First Responders

OUTFRONT Media To Bring Art & Culture To Public Spaces New

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Artsy Launches Activation Across The U.S. With OUTFRONT Media To Celebrate ‘National First Responders Day’ Featuring Poignant Artworks Of Essential Workers By Young
Brooklyn-Based Artist Aya Brown

Activation Represents First Of A New Ongoing Partnership With OUTFRONT Media To Bring
Art & Culture To Public Spaces

 

For this year’s National First Responders Day (October 28), Artsy and OUTFRONT have teamed up with young Brooklyn-based artist Aya Brown, to celebrate and recognize the nation’s heroic first responders through inspiring and poignant artworks picturing essential workers. As part of Aya’s “essential workers” series, the seven artworks will include, among others, a picture of a nurse in scrubs, firefighter in uniform, and a construction worker wearing a pair of timberlands boots. Each piece is rendered with exacting, loving detail, from their masked faces to their footwear and glimmers of gold jewelry.  

Brown’s artistic practice is usually focused on documenting unseen people, with an emphasis on bringing visibility to queer Black and brown women. The artwork will be displayed throughout the MTA transit system, the very mode of transportation that many first responders use each day, and on large format digital billboards across the country, beginning today and running until EOD Sunday.

 

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Artsy is the newest brand to join OUTFRONT’s content and publishing platform ‘MOMENTS by OUTFRONT’ as their “MOMENTS in Culture” partner. This new content category exists at the intersection of art and culture and hopes to bring that creative connection to communities throughout NYC and beyond.

 

Artsy and OUTFRONT Salute Essential Workers for National First Responders Day!

New York, NY, — Artsy, the largest online marketplace for buying and selling fine art by leading artists, is thrilled to announce an ongoing partnership with OUTFRONT Media, one of the largest out of home media companies in North America. The first activation launched on National First Responders Day (October 28) to celebrate and recognize the nation’s heroic first responders through inspiring and poignant artworks picturing essential workers by young Brooklyn-based artist Aya Brown. The works will be displayed across New York City’s MTA transit system and on large format digital billboards nationwide.

With this new alliance, both companies will expand access to art throughout public spaces nationwide with a variety of activations. Each campaign will highlight diverse voices and artworks by emerging and recognized artists who address important issues of our time, allowing more people to be moved by art every day.

The celebratory and uplifting drawings selected for the First Responders Campaign are from Aya’s ‘Essential Workers’ series. During the height of the pandemic, Aya Brown was inspired to highlight Black women in her community who are everyday heroes and began a series of drawings using brown paper that honor essential workers. Each vibrantly colored artwork is inspired by loved ones and people in her local community.

Seven artworks have been selected for inclusion in the activation and will air across transit displays and large format digital billboards nationwide. These artworks will include, among others, a nurse in scrubs, firefighter in uniform, and a construction worker wearing a pair of timberlands boots. Each piece is rendered with exacting, loving detail, from their masked faces to their footwear and glimmers of gold jewelry. Brown’s artistic practice is usually focused on documenting unseen people, with an emphasis on bringing visibility to queer Black and brown women.

“We’re extremely excited to partner with OUTFRONT Media and kick-start this partnership with such a poignant activation that celebrates national heroes, our first responders, who play such a critical role everyday for our people,” commented Artsy’s CMO, Everette Taylor. “Aya Brown is a remarkable young, local artist, and her artwork—the face of this campaign—could not be a better tribute to and celebration of our brave, essential workers on National First Responder’s Day. We cannot wait to bring more art to more people through our partnership with OUTFRONT Media and similarly inspiring campaigns,” continued Everette.


Commenting on her ‘Essential Workers’ series and the opportunity to show the artworks on the MTA and nationally, artist Aya Brown said, “While waiting in the ER in January with my sister, I noticed it was all Black women, Black nurses supporting the patients. When the pandemic hit, I was reminded of these Black women and began the series. I drew a pediatrics nurse, a nurse that I remember as a child being very gentle, funny, fly, and inspiring.” Aya continued, “the people using the MTA system are these Black women, so I am excited for them to see themselves and hopefully they feel held, and uplifted after or before a long day of
work.”


“We’re thrilled to have Artsy as the launch partner for MOMENTS in Culture channel. The content by relevant and well known creators and publishers reflects current culture in a way that we hope will resonate with audiences,” said Jason Kuperman, OUTFRONT’s Chief Product Experience Officer.

Following Aya Brown, the next activation will feature a selection of nine artists from The Artsy Vanguard, Artsy’s annual survey of the most influential talents shaping the future of contemporary art. More information on subsequent campaigns will be announced as they are rolled-out.

 

ABOUT ARTSY
Artsy is the leading global online marketplace for buying, selling, and discovering fine art. Artsy connects its 4,000+ international partners—including galleries, auction houses, art fairs, and institutions—spanning 100+ countries with its 1.9 million global art collectors and art lovers across 190+ countries. Artsy expands the entire art market by using best-in-class, mobile-first technology to effectively connect supply and demand at a global scale. Launched in 2012, Artsy is headquartered in New York City with offices in London, Berlin, Hong Kong,
Shanghai, and Los Angeles.

ABOUT OUTFRONT MEDIA INC
OUTFRONT leverages the power of technology, location and creativity to connect brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its technology platform, OUTFRONT will fundamentally change the ways advertisers engage audiences on-the-go.

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