Johnsen Fretty & Company

Lamar is not taking the future lying down.  They understand

Maybe we can convince the OAAA to invite him to speak at the next conference?  

A couple things that grabbed me by the pants: 

it's a miracle that our industry performed as well as they did.

we believe this movement will propel the velocity of maturation of the programmatic space. We see these standards…

give me some innovation that doesn't just play lip service to attribution or amplification

We get to decide who is in and who is out.  

take the Lamar brand to the next level

"Mark my words, outdoor WILL be 10 - 15% of media mix instead of 4% today, and within

a list of equity players (and their step cousins - mezzanine debt) that have played in the industry.