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Geopath Hopes to Deploy Programmatic

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The Shift To Programmatic OOH:
an Interview with Geopath’s Kym Frank

 

Talbot writes about how marketing strategy can stray from business strategy.

 

 

 

Kym Frank

Paul Talbot, writing for Forbes, asked Geopath President, Kym Frank a few questions about Geopath’s OOH programmatic initiative.

Read the interview here⇒The Shift To Programmatic OOH

 

 

 

About Talbot
President of Southport Harbor, a marketing strategy boutique based in Las Vegas.
—”Minus strategy marketing staggers. I am a somewhat reformed ex-media business executive, with tours of duty at AOL, CBS Radio, and Nationwide Communications. I’m a fan of F. Scott Fitzgerald, the Boston Red Sox, the Principality of Liechtenstein, fried clams, fog, and prices that end in the number 7.

 

 

 

 

 

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2 Comments
  1. Kym says

    Geopath is not launching a programmatic platform. Our intent and mandate are to help facilitate the increasingly automated way transactions are being conducted in the space through a more granular currency. We strive to make OOH easier to buy and plan through better data – but we do not conduct transactions on our platforms.

  2. Bill Board says

    The original Forbes story, which we linked to, in our OOH Today post, has since been removed by Forbes, no longer mentioning Geopath launching programmatic.
    Thank you for setting the record straight Ms Frank