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The Shift To Programmatic OOH:
an Interview with Geopath’s Kym Frank
Talbot writes about how marketing strategy can stray from business strategy.
Paul Talbot, writing for Forbes, asked Geopath President, Kym Frank a few questions about Geopath’s OOH programmatic initiative.
Read the interview here⇒The Shift To Programmatic OOH
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Geopath is not launching a programmatic platform. Our intent and mandate are to help facilitate the increasingly automated way transactions are being conducted in the space through a more granular currency. We strive to make OOH easier to buy and plan through better data – but we do not conduct transactions on our platforms.
The original Forbes story, which we linked to, in our OOH Today post, has since been removed by Forbes, no longer mentioning Geopath launching programmatic.
Thank you for setting the record straight Ms Frank