Tiger Eyes Wildly Come to Life on Billboard
Dual Light Rocks Day to Night for Kansas City Billboard
Fresh out of Kansas City by way of Phoenix, Regional Creative and Marketing Director for OUTFRONT Media, Industry veteran and OOH expert professional, Tony Alwin shares this fabulous creative execution.
“We have a dynamic and interesting display. The Kansas City Zoo is known for their out of the box billboards and their most current design does not disappoint!”
“…technology to illuminate the artwork from behind the vinyl to create this breathtaking glowing effect.”
“In the past, they have had larger than life penguins, chimpanzees, a 3D giraffe and now an illuminated tiger. The Kansas City Zoo wanted to promote their day and night hours, so a board that looks different in the day than at night was a perfect fit. We utilized Dual Light technology to illuminate the artwork from behind the vinyl to create this breathtaking glowing effect.” Eyes of a Tiger.
Great creative and solutions by the ops team to pull it off so beautifully!