Apple’s Latest ‘Shot on iPhone’ OOH Campaign
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Apple Goes on Tour With 16 Musicians in Latest ‘Shot on iPhone’ Campaign
Editor in Chief
Apple essentially created the digital music industry, and has celebrated its musical ties with ebullient ad campaigns going back to the iPod Silhouettes. Now, for the summer festival season, it’s returning to a focus on music—this time seen through the lens of its long-running “Shot on iPhone” campaign.
The new “Shot on iPhone on Tour” campaign, crafted by TBWA\Media Arts Lab, features 16 musicians in all. Billboards are a major component of the media, as they always are with “Shot on iPhone” campaigns. But there are also three short films featuring FKA twigs, Kamasi Washington and Florence + the Machine.
See the full story by Tim Rudd in Muse here⇒Apple Goes on Tour With 16 Musicians in Latest ‘Shot on iPhone’ Campaign
Below are some of the billboards. Apple says the photos were shot by “renowned music photographers,” though they aren’t identified on the ads beyond their first name and last initial.
See some of the boards here:
Tyler, the Creator
Here is a full list of the featured artists from the campaign:
• FKA twigs
• Kacey Musgraves
• Kamasi Washington
• Florence + the Machine
• Tyler, the Creator
• Travis Scott
• Tierra Whack
• Leon Bridges
• Sebastián Yatra
• Jay de la Cueva
• Gaye Su Akyol
• Little Big
The focus on music follows a previous “Shot on iPhone” campaign last winter centered around hockey, featuring photos and videos taken by NHL players.
Editor in Chief, for Muse
[…] of the most famous and successful global long-term OOH campaigns of all time is Apple’s “Shot on IPhone”. As one of 2019’s top OOH advertisers, Apple is no stranger when it comes to leveraging the […]