You Got Milk in your OOH Market?
June is Dairy Month & PA OOH Lands 210 Billboards for Dairy
June is Dairy Month
Pennsylvania’s dairy farmers are promoting the benefits of milk consumption and directing Pennsylvanians how to access fresh, local milk. 60 billboards with the Choose PA Dairy message has hit the streets statewide, according to spokeswoman Lucy Gnazzo. Gnazzo is Founder/President, LM Gnazzo Promotion Strategies out of Camp Hill.
For those PA OOH Today readers who are not part of the buy, try Lucy Gnazzo at gnazzopromotions.com Ph. 717-731-8279. If you want any chance of being included in future OOH opportunities, we suggest you get to know the key players at the following organizations: Center for Dairy Excellence, Pennsylvania Dairymen’s Association, Pennsylvania Department of Agriculture, PA Preferred, American Dairy Association North East, Professional Dairy Managers of Pennsylvania. Including Jayne Sebright, executive director of the Center for Dairy Excellence.
If you live in the top 10 milk producing states, CA, WI, NY, ID, TX, MI, MN, NM, WA, contact similar Dairy organizations listed above. Like Pennsylvania, they have dollars for promotion!
The PA campaign , which started in May , also includes public service announcements on broadcast and social media. The marketing goal is to boost the dairy industry through educating consumers, which includes locating ‘local milk’.
The marketing goal is to boost the dairy industry through educating consumers, which includes locating ‘local milk’.
There are two primary ways to find local milk: looking for the “PA Preferred” logo or locating the plant code #42 on the packaging. Both indicate the milk was produced in Pennsylvania.
Plant codes, which represent the state in which the milk was processed, are usually printed near the top of the container or on the lid. A code beginning with 42 assures the milk was processed in Pennsylvania and was likely to have come from a farm within the state.
Promoted brands are Turner Dairy in Penn Hills and Galliker’s Dairy in Johnstown.
Additionally, beginning June 1, the Pennsylvania Dairymen’s Association , working with the Outdoor Advertising Association of Pennsylvania, will see 150 billboards throughout the state, promoting a charitable campaign called, Fill A Glass With Hope.
Choose PA Dairy is a partnership of the Pennsylvania Department of Agriculture with the Center for Dairy Excellence , Pennsylvania Dairymen’s Association, PA Preferred, American Dairy Association Northeast, the Professional Dairy Managers of Pennsylvania and the Pennsylvania Farm Bureau.