2019 in OOH  —Today

As the clock is about to strike the new calendar year, we’ll remember our success and failures, and look forward to beginning the new year with great anticipation.  Most of you have January closing in the books in the next few weeks and many are selling and buying #OOH for March and beyond. Budgets have been determined and forecasts made, its back to business.

2018 was a great year for us.  Where did it go? It was the fastest year we can remember. We enjoy our work and are more passionate about the ‘billboard’ business than we have ever been. We encourage you to share your passion with us as well.

This year should prove to be even better as Out of Home turns to more technology, greater embracement of seller and buyer based platforms, including programmatic, Geopath’s Insights Suite,  more interactive and measurement tools and significant changes in OOH leadership.

OOH Today will continue to be there to keep you informed of the news and changes in the OOH Industry, and of course, bring to light the insights and accounts which challenge those whose only interest is maintaining the status quo.  We promise to continue to provide the independent and alternative voice for the good of Outdoor Advertising and for those who should be heard.

Thank you for your continued support.

We will return on Wednesday January 2, 2019.

Happy New Year!

Brent Baer
Publisher, OOHToday.com