Wunder Agency $10K biz leaves space ‘blank’
The blank white ads became the “White Christmas,” a campaign which Wunder bought $10,000 worth of advertising space—#billboards, #transit shelters, bus ads, ferry terminal ads, a full-page newspaper ad, social ads—and left them totally blank as a gift to ad weary consumers.
OOH Today would like to have seen a digital OOH display as part of the plan. Actually, we would have liked to see nearly anything but white space. White space for 8 seconds on a digital would have been quite a trick.
More #OOH examples below because white-out #billboards/OOH are pretty interesting. How does that old saying go? “If you seen one you seen the other one too?”