The OBIE Awards are the oldest and most prestigious honors for creative excellence in out of home (OOH) advertising. Now in their 84th year, the OBIEs recognize the bold ideas that shape the medium and move the industry forward.

Named for the obelisk — the ancient monument used to communicate messages in public spaces — the OBIE symbolizes the enduring power of ideas brought to life in the real world.

For more than eight decades, the OBIE Awards have honored breakthrough thinking, cultural relevance, and exceptional creative craft. From iconic campaigns to innovative activations, OBIE-winning work reflects the ideas that command attention, resonate in shared spaces, and elevate what out of home can achieve for brands.

The OBIE Awards set the benchmark for creative excellence, and celebrate the ideas that define the future of OOH.

In addition to the OBIE Awards, we’re proud to spotlight the Student OBIE Awards, now in its third year. This program invites college students to develop and submit original creative for any OOH format and advertiser of their choosing — giving the next generation a platform to showcase bold ideas in out of home. Learn more >