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WOO’s Inaugural Asia Forum Opens in One Week

A big day for the Asian, and global, OOH industry

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Dentsu APAC CEO Ashish Bhasin

World Out of Home Organization gears up for first Asia Forum

Program of events culminates in 2022 Toronto Global Congress

The World Out of Home Organization (WOO) will hold its inaugural Asia Forum on October 28 with a full line-up of senior executives from the region, headed by Dentsu APAC CEO and India Chairman Ashish Bhasin.

Bhasin, currently a key player in Dentsu’s transformation into six key brands worldwide, will open the Forum by discussing the need for more media owner consolidation and better audience measurement. He will be interviewed by WOO President Tom Goddard.

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The Forum, a virtual event, follows the success of WOO’s Europe Forum earlier this year which featured WPP CEO Mark Read. The Asia Forum, which is free for WOO members and also open to non-members, commences at 13.00 Beijing time (06.00 UK time.)

It will be followed early in 2022 by WOO’s first Africa Forum and then by a full WOO Global Congress from May 25 to 27 in Toronto, the first opportunity the global OOH industry has had to meet in person since the WOO Congress in Dubai in 2019.

Other speakers at the Asia Forum include Diya Xu of Phoenix Metropolis Media on ‘DOOH 3.0.’ and Sean Lee from South Korea’s d’strict on emerging technologies, including 3D. Talon Outdoor Global CEO Barry Cupples presents a client-side view of developments in reach, technology and creativity.

There are also expert panels on Programmatic and Audience Measurement.  Clear Channel Singapore Development Director Amanda Woo is joined on the Programmatic Panel by Troy Yang from Hivestack, Srikanth Ramachandran from Moving Walls, Remi Roques from Broadsign APAC and Gavin Wilson from VIOOH. They will examine how the industry can finally move programmatic forward in a realistic and unified way.

Joining Gideon Adey of Gurooh on the ‘OOH Value in Audience Metrics’ panel will be Jim Liu of BNR, Angie Cutter from TAC Media, Rachana Lokhande from the Indian Outdoor Advertising Association (IOAA), Jun Sakurai from LIVE BOARD and Franck Vidal from Adcity APAC.

WOO President Goddard says: “The global OOH industry is recovering rapidly from the pandemic and it’s vital that we meet together as often as we can to maximize the recovery by sharing our experiences and best practice.

“Asia is making the running in many aspects of OOH – technology especially – and professionals everywhere will find much of value in the Asia experience.

“We’re very fortunate to have Ashish Bhasin of Dentsu, with his unrivalled insight and experience of the region, to launch what we’re sure will be a big day for the Asian, and global, OOH industry.”

Full program details are available here:

https://www.worldooh.org/pdf/Preliminary-programme-V1_compressed.pdf

https://registration.global-studio.it/cmsweb/Login.asp?IDcommessa=W21004&Lang=EN&noflag=1

For further information: contact Richard Saturley at richard@worldooh.org

About WOO
The World Out of Home Organization is the only global Out of Home Association, working to promote and improve the OOH industry on behalf of its members. Board members include the major International companies  – JCDecaux and Clear Channel – as well as Ströer, Pikasso, Global Outdoor, blowUP media, OUTFRONT Media from the US, oOh!Media from Australia and Selvel One from India as well as OOH associations, the OAAA in the US and Alooh from Latin America.

Membership is open to all companies who operate in the OOH sector and, as a non-profit Organization, funds are reinvested in industry issues such as research and the annual international congress. WOO is a member of EASA in Europe, as well as a founding member of ICAS, and actively works to help the membership with legislation issues within their own countries as well. It also aims to lobby for Out of Home advertising with authorities, international organizations, opinion formers and other elements of the communication media. More information is available at www.worldooh.org 

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