The Best Billboard I Saw Today

A pair of giant eyes and three little words—“I see you!”—is certainly one way to make a billboard feel personal, but it also gives off a subtle Big Brother vibe. Created by Red Star Outdoor, the playful creative leaves plenty to look at—from the gas station to Barnelli’s Pasta Bowl—while quietly suggesting these billboards might be watching more closely than we think. So, what exactly do those eyes see: me, the traffic, the city—or something Red Star isn’t telling us?

Red Star Outdoor Advertising