When It’s 130% Increase It’s …..Insaneeee Results
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Insaneeee Results – 130% Increase In…..
Johnson and Starr is an Austin based company which helps Texas home and business owners with loans to help pay off high or past-due property taxes. To gain awareness for their brand and drive online leads and demand, they contracted 3 trucks, which drove their ads around Houston for 12 weeks targeting high-traffic parts of the city as well as residential streets, looking for property owners who could be interested in their services.
Check out the 48 sec video link here⇒ https://www.youtube.com/watch?v=_xKp1BcHbmY (J&S) vid 12
In total, 14.6 million impressions were delivered around Houston with their catchy Cowboy silhouette. The results were truly outstanding with post-campaign Google Analytics data showcasing a 130% increase in Organic Search Click Through Rates (CTR).
According to a DataBox survey, most website owners have a 3-5% CTR while only less than 5% of respondents on the same survey found that they have high organic click through rates (16%-21% and higher).While real estate companies have been found to have a higher search rate than other markets in 2022, the average CTR for these sites are only at 8.55%
For Johnson and Starr however, their increase of 130% by the end of their 12 week campaign is unheard of. If you are looking for a truly effected and data driven OOH strategies drop us a note a Movia!