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Insaneeee Results – 130% Increase In…..
by Casey Binkley, CEO at Movia Media
Johnson and Starr is an Austin based company which helps Texas home and business owners with loans to help pay off high or past-due property taxes. To gain awareness for their brand and drive online leads and demand, they contracted 3 trucks, which drove their ads around Houston for 12 weeks targeting high-traffic parts of the city as well as residential streets, looking for property owners who could be interested in their services.
Check out the 48 sec video link here⇒ https://www.youtube.com/watch?v=_xKp1BcHbmY (J&S) vid 12
In total, 14.6 million impressions were delivered around Houston with their catchy Cowboy silhouette. The results were truly outstanding with post-campaign Google Analytics data showcasing a 130% increase in Organic Search Click Through Rates (CTR).
According to a DataBox survey, most website owners have a 3-5% CTR while only less than 5% of respondents on the same survey found that they have high organic click through rates (16%-21% and higher).While real estate companies have been found to have a higher search rate than other markets in 2022, the average CTR for these sites are only at 8.55%
For Johnson and Starr however, their increase of 130% by the end of their 12 week campaign is unheard of. If you are looking for a truly effected and data driven OOH strategies drop us a note a Movia!
