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OMA’s Best of Outdoor | September

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The best of Outdoor is a monthly selection of local and international Out of Home (OOH) campaigns to fuel your creativity and inspire your next moment of genius.

The Rings of Power
Australia: To promote Prime Video’s new release, The Rings of Power, a multi format OOH campaign was developed to inspire passers-by on what to watch that night. The familiar font and moody creative, calls back to the series’ predecessor and global phenomenon, Lord of the Rings.

Creative: Mediabrands
Media agency: Rufus powered by Initiative
Out of Home: JCDecaux

Welcome Spring
Australia: Canberra Light Rail donned a full wrap, covering the tram in bright flowers in celebration of this year’s Floriade Festival running through to early October. The bright, floral creative welcomes the start of Australian spring.Creative: CMTEDD-Events ACT & TorchMedia
Media agency: Direct
Out of Home: TorchMedia
Ralph’s Club 
Australia: To celebrate Father’s Day, Ralph Lauren developed a new woody fragrance, launching with a multi-format OOH campaign. The digital OOH displays and shopping centre activation captures the mood, inspiring shoppers to pickup a new scent for dad.Creative: N/A
Media agencies: Wavemaker VIC
Out of Home: Scentre Group
Her Majesty Queen Elizabeth II 
UK: As a mark of respect and a national ‘thank you’ the OOH industry in the UK transformed public spaces into stunning tributes to her Majesty.Creative: multiple
Media agencies: multiple
Out of Home: multiple
Wear Wool, Not Fossil Fuel
US: The Woolmark Company has used 3DOOH to capture the world’s attention and put synthetic fabrics under a microscope. They used the hard-hitting visual of a billboard filling up with oil to illustrate how much fossil fuel is used in the production of synthetic fabrics.Creative: Park Village, 20something & Studio Birthplace
Media agency: Craft/PMG
Out of Home: N/A
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