Brewdog Uncommon Bad Dog
Language or implied language aside, apparently BrewDog sat one of its locations next to a primary school. Not cool. Billboard location matters more than just impressions and visibility. Not sure BrewDog is to blame. I don’t know how the OOH business plays in UK. In the States, it is the Outdoor company’s responsibility to maintain a distance, typically 500 feet, from schools, playgrounds, parks, churches… you get the idea.
PUNK AF? Yes, it is non alcoholic. But ad placement coupled with the language…Bad Dog!