OOH in Cohoot —
Checking in on the $160MM anti-vaping account—
Co-op in the Holiday Season —OAAA Conference, Reviewed
Cohoot is the anonymous forum for media salespeople. Thousands of sellers gather on Cohoot’s dedicated OOH channel to share inside info about advertisers and agencies.
Take a look at the biggest topics from last week here…
When did you start working?
Everyone remembers their first job, but some jobs are better than others. Was yours a paper route? Chocolate factory? The Cohoot community is sharing their first job stories and having a ‘hoot in the process. Full Thread Here>>>
Vaping, Still a Topic of High Interest
Checking in on the $160MM anti-vaping account that’s been talked about recently. Cohorts are reporting that RFPs are going out on a state level, and one has received RFPs from Oregon and Wyoming. @Cactus45 says it originally came from a state Department of Health but through an agency. Full Thread Here>>>
Co-ops in the Holiday Season
It’s November, so sellers are curious about the best co-op to pursue this holiday season. Some suggestions can be found inside. Full Thread Here>>>.
Who’s Behind Those N26 Ads?
If you saw the advertising blitz for “challenger” bank N26 around New York, find out who was behind it. The subway ads were designed to appeal to millennial, urban populations, and the subway placement is a favorite for many emerging fintech companies. Full Thread Here>>>
OAAA Conference, Reviewed
Sellers are discussing the next OAAA conference and whether it’s a valuable investment to make. See the Full Thread Here>>>.
A Cohort is asking for suggestions on software, including CRM, to help sponsorship management and sales prospecting. Looking beyond ZOHO. Full Thread Here>>>
What’s the best way to put your inventory in front of buyers? Sellers using sites like DOMedia discuss this. Full Thread Here>>>
Cohort has built a platform to help DOOH and OOH media owners sell their inventory more efficiently, but is having a hard time connecting with decision makers. Any advice? Full Thread Here>>>
Do You Know?
Do you have experience advertising with Halo Cars? Help a Cohort out. Full Thread Here>>>
Looking for major media selling companies in Mexico City. Full Thread Here>>>
What companies are advertising in the Northeast for the holiday season? Full Thread Here>>>
Want an invite to Cohoot?
Cohoot is currently invite-only, but there are some invites reserved for salespeople working at OOH vendors. If you want to check your eligibility, go to Cohoot.com and see if your work email will unlock one of our reserved invites.
Or contact Bill Board at BillBoard@OOHToday.com and he may provide you with an invite code.