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What the ‘F’?

Extra Credit Projects drops new work for Mary Free Bed

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This new billboard design is from arguably the most talented OOH creative in the business, Rob Jackson and his team at Extra Credit Projects. At first blush, this is very risque for a hospital and risky in a relatively conservative town like Grand Rapids, Michigan.  But the best OOH by design, should have elements of risk to succeed in the effort of grabbing attention. We love it. What are your thoughts?


What the ‘F’?
Extra Credit Projects drops new work for Mary Free Bed


GRAND RAPIDS, Mich—The latest billboard for Mary Free Bed Rehabilitation Hospital, in collaboration with advertising agency Extra Credit Projects (ECP), has viewers doing double-takes.

The design, which features a strategically placed fallen ‘F,’ continues the organization’s playful brand voice while reinforcing their mission and message of hope and love during the fall season.

While the hospital is nationally known for their state-of-the-art technology and innovative solutions to rehabilitation, they have staked their claim in West Michigan by focusing on the emotional experience of recovery, and how hope and love have become their most powerful tools.

For more information, contact Rob Jackson at 616-454-2955 or rob@extracreditprojects.com. For more information about Extra Credit Projects visit www.extracreditprojects.com.


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