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What are the effects of Rising Gas Prices on OOH?

Intermx reports the impact of gas prices

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How are gas prices effecting miles traveled and OOH? Are rising gas prices changing your driving habits?

Intermx reports they’ve been keeping an eye on the impact of gas prices on human mobility. “While we saw a brief dip in movement resulting from the viral outbreak spike after the holidays, the rising price of fuel hasn’t negatively impacted the number of miles the average US resident is traveling daily. Gas prices have increased 53%, but the average miles traveled per day have only fallen 2%.”  Good news for OOH!   See graphic below.
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