Update On Van Wagner —OOH Word on the Street Today
OOH Word on the Street Today
Update On Van Wagner
A brief update on our Van Wagner insights from yesterday’s post ⇒ Is Van Wagner Outdoor Back? —Project Outdoor-Chicago ‘integrated’
Sources have shared the Van Wagner media kit and it contains Chicago locations as well as very impressive number of displays in NYC and Boston as well.
Is this just the beginning of phase one of growth, as we are hearing, unofficially of course. Don’t be surprised if LA is the next shoe to fall or could it be more NYC inventory, which is up for grabs? Both could happen.
We don’t know who is going to score these unnamed NYC displays but Van Wagner’s entrance into the marketplace may be Godsend for the seller who has been struggling for years to make the numbers work. Multiple buyers will make it a competitive sale and better selling price. Yes it is sometimes better to be lucky than good.
Right now… the status is just, OOH ‘word on the street’ Today.