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Six Weeks of Consecutive Growth —AN INCREASE OF 44%!

The Mother Lode of Must Know Geopath (Updated) Data is Right Here —Use it and prosper!

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The Mother Lode of Must Know Geopath (Updated) Data is Right Here

Publisher’s note: Here is a repost requested by our friends at Geopost to share with you.
The Geopath Newsletter which hit mailboxes yesterday May 28.  Use it and prosper!

 

This week marks the sixth consecutive week of growth in average total miles traveled per day

 

The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the #OOH industry.

Today’s presentation is an update to the weekly #COVID-19 Mobility tracking reports that we have been releasing over the past several weeks.

 

According to the data, this week marks the sixth consecutive week of growth in average total miles traveled per day – an increase of 44% since April 6th

growth in average total miles traveled per day

 

Additionally, the percent of people traveling 1+ miles from their home has risen 18% during this six-week period

percent of people traveling 1+ miles

 

To view the full report on this data, please click here 

See the full Geopath Newsletter click here

Other Geopath COVID-19 Related Resources

Geopath has been producing a number of data solutions and research reports to provide support to our members and the OOH industry as a whole during this time. Please see below for some of the data and solutions we have compiled to date.

Impression Variation Dashboard

Geopath members can now log-in with their current credentials to run impression variation reports using these data. Visit the Impression Variation Dashboard, by clicking here.

Impression Variation Dashboard

 

Daily Mobility Dashboard

The Real-Time Daily Mobility Dashboard is accessible to everyone around the OOH industry.
The Dashboard can be accessed by clicking here.

 

Top 100 DMAs Report

(Updated May 22nd)An updated version of mobility patterns in the top 100 DMAs.
Click here to view this blog post.

 

 

Top 10 Spenders in OOH by DMA

Analyzing the top 10 OOH spenders in DMAs around the country.
Click here to view this report.

 

 

 

Nielsen’s COVID-19 Consumer Sentiment and Spending Study

A recent blog post with helpful insights on the recent study.
Click here to view this blog post.

Nielsen’s COVID-19 Consumer Sentiment and Spending Study

 

 

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