data

The Mother Lode of Must Know Geopath (Updated) Data is Right Here... Use it and prosper!

what was the actual audience engagement with the screen? Who looked at that 8 second ad rotation

Let's face reality; share the data, lower our prices, and sell some advertising. We're fooling no one.

Let's face reality; share the data, lower our prices, and sell some advertising.  We're fooling no one.      

failure to measure the results of your advertising is no longer acceptable — not even for out-of-home

how ground-truth data provides monetary value for #dooh operators.

we’ll level the playing field with other media and make OOH more

privacy concerns in out-of-home

correlate the impact of their Digital Out of Home creatives to their actual sales or other business metrics. 

precision location and dwell time data