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The Most Sustainable OOH Way to Drive Foot Traffic 

SOOFA —

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SOOFA—Solar-Powered OOH

For advertisers who are interested in a unique way to drive foot traffic to local events or stores, this new 100% carbon-neutral media format delivers a fresh way to engage audiences. 

Adkom’s newest addition to our growing inventory of sustainable media solutions is a solar-powered kiosk that takes consumer engagement to the next level. Because municipalities pay for and install these units, they reserve one to two of the six possible ad slots on the digital screen for PSAs. These PSAs, area maps, and more draw passersby to interact with the kiosk, increasing the time they spend with your brand as well. 

Kiosks offer multiple features for your brand. Their digital screens showcase e-ink technology, which creates high contrast and visibility any time of day. You can bolster your digital ad by wrapping the kiosk in static vinyl, extending your brand’s impact to all sides of the kiosk and generating viewability from much further away. 

message for DPAA Summit 2022

Soofa kiosks have driven huge success for a range of brands. Red Bull used five of them to build excitement for their 2022 Cliff Diving World Series in Boston. Over the four weeks leading up to the event, the kiosks delivered over a million impressions and contributed to the huge turnout. 

In another campaign, a telecommunications company used these kiosks to dramatically increase store visits – viewers were 4.83 times more likely to visit a location. 

As part of their efforts to help the out-of-home industry do more for the environment, our media partner who manufactures these kiosks has launched a 5% challenge – a challenge to advertisers to move 5% of their out-of-home budgets to sustainable, zero-carbon media formats. Doing this can reduce CO2 emissions by up to one ton per four-week campaign. 

To join this sustainability challenge and get your message out in a unique way, reach out to Adkom today.    

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