One of the oldest forms of Out of Home advertising is the billboard. As technology has advanced through the decades, billboards have offered new capabilities that allows them to better convey advertising messages and visuals.
In the last century, the spread of digital and connected billboards have made advertising even more effective. And while the ways a billboard can display advertisements has varied and changed throughout the years, the concept of billboards has stayed the same. They’re big, beautiful displays designed to reach audiences on a one-to-many scale.
Let’s take a trip through time and see how billboards have been used and changed throughout history!