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The Birthday Billboard Dad

I Saw It On a Billboard

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It’s Just a Birthday Billboard

A $2,000 Atlantic City billboard with Interstate Outdoor Advertising has gone viral, evoking worldwide wishes. Two brothers bought their father, Chris Ferry, a static billboard as birthday card. The reaction went nuts.

Sons, Michael and Christopher Ferry,  “We thought it was going to be a local joke, people would call,”  “I guess when we put it on social media, that’s when it really started going crazy.”

when we put it on social media, that’s when it really started going crazy.”

Dad, Chris Ferry, said, “Thursday morning, I got a text that said ‘Happy Birthday,’ and I said, ‘Who’s this?’” The reply,  “‘Nick.’ ‘Nick who?’ ‘Oh, you don’t know me.’ ‘How do you know it’s my birthday?’ ‘I read it on a billboard.’”

Dad’s face is on a #billboard, with the message, ‘Wish My Dad Happy Birthday.’  Listing his cell number, his phone has been blowing up.

“Happy birthday, Chris, you raised some good kids,” one text read.

Between texts, calls and messages online, he’s received thousands of birthday wishes and is recognized when he goes out. “I’ve received texts from all over the world, as far as the Philippines, Kenya, Luxembourg. It’s been crazy.”

Not crazy if you know #OOH.

 

 

 

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4 Comments
  1. Andrea Messimer Henley says

    Social Media gives OOH a shot of adrenaline – They work very well together. I’ve had first hand success with this combo- Great story! Andrea

  2. Kym says

    I love stories like this! They prove the power of OOH in the simplest, sweetest ways.

  3. Bill Board says

    Heartwarming indeed Kym. We love it. The combined social media sent it to the moon!

  4. Bill Board says

    Thank you Ms Henley. Adrenaline shot puts the OOH delivery in a completely new realm. As you know its the billboard or OOH which initiates or ignites. That is the key.