Starlite Converting Static Network to Digital
Broadsign Platform Deployed in Converting 6000 Displays
Starlite Media Takes its OOH Digital,
Ramps Up for Programmatic with Broadsign
NYC – Broadsign, the leading digital out-of-home (DOOH) marketing platform, and #OOH advertising service provider Starlite Media are teaming up to transform out-of-home advertising in grocery stores and retail centers. Starlite has begun deploying the complete Broadsign Platform to convert its growing network of 6000 static outdoor ad displays to free-standing digital units and scale quickly with programmatic capabilities. Spread throughout prime in-person transaction areas in grocery-anchored retail centers across the U.S., Starlite’s digital network is expected to reach 500 screens by the year’s end with 2000 more screens planned for 2020.
Already underway, the conversion will transform Starlite’s existing network of static signs into intelligent, digital kiosks running on large format screens with video analytics, remote management and proof-of-play capabilities. As the company integrates with dynamic content platforms, it also plans to leverage the Broadsign API extensively.
“By partnering with and standardizing on Broadsign for our digital transformation, we are opening new creative possibilities for advertisers, such as dynamic content with full motion and sound, to reinvent and personalize the customer experience. This will help our retail inventory generate more revenue, all while streamlining our backend,” Dave Kelshaw, Chief Digital Officer, Starlite Digital.
By taking advantage of the Broadsign platform, Starlite will be able to extend its network of screens and appeal to more advertisers and consumers. This will in turn open up a new revenue stream while helping to give its locations a more modern look,” said Maarten Dollevoet, Sr. VP Sales, Broadsign.
Broadsign is the leading digital out-of-home (DOOH) marketing platform that enables brands, agencies and DOOH media publishers to buy, sell, and deliver DOOH campaigns efficiently, reliably and securely.
Starlite Media is a privately held, out-of-home signage solutions and Shopper Marketing company with over 6,000 large format static signs strategically located at high traffic outdoor shopping centers, anchored with supermarkets, big box retailers, and drug stores.