If Classic billboards face extinction —that’s a problem
Stuart Taylor, Kinetic UK’s CEO, cites the decline of what he calls the classic billboard or static OOH, and he asks how this will affect advertisers. Ironically, Taylor states, “It may seem counter intuitive for the world’s largest OOH buying company to suggest that we would consider or even allow fixed, structural inflation in a market where we are employed to drive value.” Thinking long term.
Taylor makes some interesting points which are questions we might be asking in the States. I suspect we will hear more from our Industry’s “thought leaders” in the near future on similar topic.
Read the story ⇒Classic billboards face extinction – and that’s a problem
Share your comments on the future of ‘classic billboards.’ Leave a pseudonym if you fear what management might say. We really understand that dilemma.