The Best Billboard I Saw Today

Towering over Times Square, this billboard features Supergirl at a scale that feels fitting for a superhero. The larger-than-life creative playfully blurs the line between character and canvas, making it seem as though she’s bursting beyond the screen and into the city itself. Installed by Outfront Media, the massive placement turns the ad’s oversized subject into part of the joke—and the reason it’s impossible to miss.