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Spotlight Outdoor Ads + LIDS Partnership in Vegas

3D Cirque du Soleil Ads on Vegas Strip

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Spotlight Outdoor Ads, an enterprising leader in the outdoor advertising and out-of-home (OOH) advertising industries, announced a partnership with North America’s largest licensed sports retailer, LIDS to showcase the first and only digital screen to consistently and actively play 3D content on the iconic Las Vegas Strip. Eye-catching ads for the world-famous Cirque du Soleil Entertainment Group shows mark the debut of what’s being dubbed, “The Digital Spectacular.”

message for Movia Media

Spotlight Outdoor Ads and LIDS have entered a five-year exclusive partnership to showcase a variety of brands on the Digital Spectacular at the LIDS store prominently located on 3791 South Las Vegas Boulevard. As the first client to advertise on the Digital Spectacular 3D billboard on the Strip, Cirque du Soleil has the benefit of utilizing the massive screen (measuring 90-feet long and 68-feet high on one side of the building, 62-feet high on the other), a rare Digital Out of Home (DOOH) layout to leverage 3D and forced perspective designs, a total of 10 spots on the rotation with 511,623 impressions per week per spot, and striking 3D graphics to tout its renown shows.

Profile photo of Jeremie Watkins
Jeremie Watkins

“We’re thrilled to partner with LIDS on this one-of-a-kind digital asset on the Las Vegas Strip,” said Jeremie Watkins, president, Spotlight Outdoor Ads. “The sheer size, revolutionary 3D graphics, and location make the content stand out from the hustle and bustle on the Las Vegas Strip. Not only is the proximity to T-Mobile Arena and Allegiant Stadium attractive to brands looking to break through on the Strip, but the creative opportunities are endless – we can’t wait to see other high-profile brands take advantage of the Digital Spectacular, a truly unique advertising experience.”

LIDS offers officially licensed and branded headwear and apparel for collegiate sports teams, major professional sports teams, as well as fashion-oriented gear in the latest styles and colors. LIDS has multiple locations on the Las Vegas Strip, as well as throughout the greater Las Vegas area.

Profile photo of Michael Curmi
Michael Curmi

“We’re excited to partner with Spotlight Outdoor Ads in presenting the Digital Spectacular to the Las Vegas Strip,” said Michael Curmi, Vice President of Marketing for LIDS. “We look forward to working with additional upscale brands interested in telling their visually compelling story on one of the best digital advertising locations in the country. It’s hard to imagine a better location for anyone looking to get their message out to the Las Vegas community.”

Cirque du Soleil, a global leader in live entertainment, is known for its innovation on stage and in its approach to finding unique advertising opportunities. With this new platform to exhibit striking images from Mystère, “O”, KÀ, Michael Jackson ONE, Mad Apple, and Blue Man Group, Cirque du Soleil has redefined how captivating its content can be.

About Spotlight Outdoor Ads
Spotlight Outdoor Ads is an enterprise leader in the Outdoor Advertising and Out of Home (OOH) industry bringing decades of exceptional track record and results for its clients. The company has collaborated with some of the biggest brands in the world, including Caesars Entertainment.

About Lids
Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the United States, Canada, and Puerto Rico through over 1,200 retail locations. Indianapolis-based Lids Sports Group carries officially licensed and branded gear aimed at empowering customers to represent their unique and individual style, team, passion and fun.

About Cirque du Soleil
Cirque du Soleil has redefined how the world views the circus; from small town talent to a household name. Based in Montreal (Qc), the Canadian organization went on to become a global leader in live entertainment with the creation of world-class immersive and iconic experiences, across 6 continents.

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