Spotify Steals the Show
The Out of Home OBIE awards were last night.
The OBIE Awards recognize exceptional out of home (OOH) advertising creativity.
The big winner was
@Spotify. The in-house created campaign, claimed the highest recognition of the night honored with the Platinum OBIE Award. They also brought home the Gold International and Craft Copywriting Awards! #StealtheShOBIE
It was the 76th OBIE Awards Show, held during the 2018 Geopath/OAAA National Convention + Expo in Austin, TX.
Spotify received the Platinum OBIE Award, recognized as the best OOH campaign of the year, for its in-house “2018 Goals” campaign. The design’s theme encouraged music fans to keep listening. The streaming music service, scrubbed its listeners’ data for fun facts to create optimism for the year to come by turning 2017 listening behaviors into 2018 goals.
Spotify took playlists and incorporated them into the OOH advertising,” said Michael Anderson, creative director at McGarrah Jesse and 2018 OBIE judge. “It’s the perfect international campaign for what many would say is the international language – music.”
Angeline Toh, art director at Spotify, said, “The reason the campaign resonates so well with people is because we’re actually using their listening habits and telling it back to them as stories.”
Seven Gold OBIEs were presented at the awards show. Recipients included:
- 22squared for Lamar Advertising’s Volunteer Florida “Irma Gives Back”
- Grandesign, Outdoor Media Group & Warner Bros Pictures for IT “The Neibold House Experience”
- Lindeman Associates for Netflix Stranger Things “Stranger Things 2”
- OUTFRONT Studios for “2017 San Diego Taco Fest”
- Spotify for “2018 Goals”
- Viceland for “Weed Week: Storefront”
- Zizzo Group for Milwaukee Brewers Baseball Club “Opening Week”
There were over 60 winners of the evening’s awards. Too many to list here.
For a complete list of OBIE winners, please find the website at http://www.obieawards.org. High resolution digital files are available for all OBIE winners by contacting Nicole Randall at (202) 833-5566 or firstname.lastname@example.org.
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We will announce the 7 winners by Friday and ship as soon as we receive.
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