Kinetic / DOmedia Partnership to Further Automation Efforts.
Kinetic and DOmedia announced a partnership where Kinetic will leverage DOmedia’s planning platform to support the agency’s OOH buying and planning.
The Kinetic DOmedia agreement comes in as a bit of a surprise. It was only 5 years ago nearly to the day, Kinetic had announced its own in-house planning and buying platform, called Aureus. In 2013, Kinetic was the largest OOH buying service in the world and the US. Described as “A world-class system for the planning and placement of Out of Home media,” Aureus was considered by Kinetic, as the only fully capable software of the time.
Aureus will continue and work in concert with DOmedia’s platform to deliver the best in strategy and planning efficiency, enabling the Kinetic teams to continue delivering the highest quality of service and creativity for clients.
The length of time to adequately demonstrate and convincingly sell-in, a closing commitment of this type of service, is typically measured in months, if not years. One wonders how much input the recently departed David Krupp, who left for Billups last month, must have had for the deal to become reality.
This is a big win for Domedia.. Congrats to Ken Sahlin, Chief Executive Officer and team.
Kinetic, NA and Domedia Complete Agreement Allowing Kinetic to use Domedia’s Planning Platform.
NEW YORK — Monday, May 7, 2018 — DOmedia announced today that Kinetic North America has signed on to be its new agency client. Kinetic will leverage DOmedia’s planning platform to support the agency’s OOH buying and planning efforts. The system is designed to provide planning efficiencies from managing the vendor RFP process to refining media plans and managing the proof of performance process.
Karin Baatsch-Deboulet, EVP, Operations Kinetic North America said: “We are excited to partner with DOmedia to further our automation efforts. Through the use of DOMedia’s platform, we expect to realize planning process efficiencies that will enable our teams to focus even more of their time on delivering the most strategic, innovative out of home ideas and solutions for clients.”
“Our goal has always been to provide the industry with standards and tools that drive efficiency and growth,” said Ken Sahlin, CEO of DOmedia. “We are truly honored that an agency as talented and influential as Kinetic shares that vision.”
Between its enterprise platforms and BillboardsIn.com, its marketplace for direct advertisers, DOmedia’s customers represent over 20% of total U.S. OOH media spend.
DOmedia’s agency platform includes a database of over one million U.S. OOH media assets, the largest in the U.S., as well as industry-standard Geopath ratings data and integrated mapping, planning, and buying tools. Because the platform manages campaign data from market-level research through execution and analysis, DOmedia can automate highly sophisticated and labor-intensive tasks.
DOmedia announced their plans at the OOH industry’s largest annual conference, managed by the Outdoor Advertising Association of America and Geopath, the leading provider of OOH ratings data. Technology was a major focus of the conference, which included topics on machine learning and the evolving role of OOH advertising in smart cities.
About DOmedia
DOmedia operates the leading technology platforms for buying and selling OOH media. Agencies, vendors and brands turn to DOmedia to harness the power of the OOH media Renaissance. For more information about DOmedia, visit DOmedia.com or contact Ian Bowman-Henderson, Director of Marketing, at (513) 508-4237.
A global agency network within WPP’s tenthavenue, Kinetic has offices in 34 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands. For more information, please visit our website or follow us @KineticUSA.
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